Can a good looking estate agent increase your sale price?

I love this article, tickles all the staff, this is why Ian (Sales Manager)  is so handsome :) OMG 

New research has highlighted just how far our behavioural biases reach in terms of buying and discovered that Good looking estate agents yield an 'attractive premium' on the sale price of homes.

The study examined the 'standard deviation increase' in estate agents' physical attractiveness, finding that for every step up the ladder of perceived beauty, the final selling price of a property reliably increased by 2.3%, translating into thousands of pounds for sellers.

Robert Tumarkin, researcher and UNSW Business School Senior Lecturer, said: “Our research shows that that the degree of attractiveness of an estate agent spills over into the property they are selling, making it more attractive in the minds of buyers”

The study matched photographs of estate agents, who had been rated on attractiveness in independent tests with property sales that had generated the same average investment, and found that good-looking agents were achieving substantial price premiums.

It's an expansion of what is known as the 'halo effect', where a person's overall impression of something affects their evaluation of its individual aspects. In regard to property, the research purports that attaching a beautiful estate agent to a property produces an overall picture so good that it distorts our ability to isolate and accurately discern the true value of a property.

Genetically blessed agents are hardly at fault for buyer behaviour, however with few afforded the luxury of hiring a buying agent, UK buyers are often introduced to a property and its estate agent simultaneously at property viewings. While UK laws like the Property Misdescriptions Act 1991 prohibit misidentification of various aspects of a property's specifications and particulars by estate agencies, agents themselves can hardly be prosecuted for their physical appearance.

https://www.propertyreporter.co.uk/household/can-a-good-looking-estate-agent-increase-your-sale-price.html